Packaging and Merchandising Design - Project 1

26/09/19 -
Azmina Fathima Haris (0337113)
Packaging and Merchandising Design
Project 1

LECTURES 

Lecture 5: Image & Imagery 
Week 5 (26/09/19)

This week's lecture was held on image and imagery in packaging. It covered the different kind of images present on packaging - photos, illustration or both, and imagery, which are the elements used to create visual representation. 

Lecture 6: Packaging and Branding 
Week 6 (3/10/19)



INSTRUCTIONS


Project 1

Week 5

Our first project was to create packaging for our book from Publishing Design. This includes a book sleeve, paper bag and a merchandise that goes with the book. For this week, we were asked to come up with a few sketches for each of the aforementioned and also consider the material and look at references for how we want it done. Sketches -

For the third item, which is to create merchandise for the book, I considered a couple of different ones - a poster or art print, a set of coasters and a bookmark but I chose to create a travel wallet/passport holder as my product. This was so that its still in line with the topic of my book, which is about my trip to Morocco.

Fig. 1.1 Reference

I was inspired by these DIY passport holders from Amnesty International
As for the book sleeve and holder for the merchandise, I decided to create a box that doubles as packaging for both rather separate ones. This will then go in a separate paper bag.

Week 6

I began working on the dieline for the book sleeve and the passport holder and tried making making a mockup. First attempts for the dieline -

Fig. 1.2 Attempt #1 Paper bag

Fig. 1.3 Attempt #1 Passport holder 

After consulting with Mr. Shamsul, he suggested increasing the width of the passport holder so that its not completely flat. I revised the dieline and made a few changes -

Fig. 1.4 Final dieline for passport holder. 

Fig. 1.5 Dieline for book sleeve

Fig. 1.6 Design for book sleeve (outside)

Fig. 1.7 Design for book sleeve (inside)

Fig. 1.8 Design for passport holder (outside)

Fig. 1.9 Design for passport holder (outside)

Fig. 2 Design for paper bag 

Week 6

This week I proceeded to print the final outcome -

Fig. 2.1 Final outcome - book sleeve 

Fig. 2.2 Final outcome - book sleeve 

Fig. 2.3 Final outcome - book sleeve & passport holder

Fig. 2.4 Final outcome - book sleeve (inside)

Fig. 2.5 Final outcome - book sleeve (inside)

Fig. 2.6 Final outcome - passport holder

Fig. 2.7 Final outcome - passport holder

Fig. 2.8 Final outcome - passport holder (inside)

Fig. 2.9 Final outcome - passport holder

Fig. 3 Final outcome - paper bag

Fig. 3.1 Final outcome - paper bag

Fig. 3.2 Final outcome - paper bag

Fig. 3.3 Final outcome - paper bag with book sleeve inside

FEEDBACK 

Week 5 
Mr. Shamsul commented that my idea for the product was good and work with my book's theme. But since I'm combining the packaging for both and creating a sturdy box that can hold everything, I'll have to pick card that is strong enough and suggested using at least 300gsm.

Week 6
When I showed Mr. Shamsul my prototype for the book sleeve he commented that it looked very clean and suggested some changes to the design. I was told to change the holder of the book to one that is attached to the main sleeve rather than attaching it separately.