Brand Corporate Identity - Project 2

4/10/19 - 1/11/19 (Week 6 - 10)
Azmina Fathima Haris (0337113)
Brand Corporate Identity
Project 2

INSTRUCTIONS



Project 2 

For this project, we were asked to start developing a logo for our brand. First, we were asked to sketch 20 logo ideas for next class. These were my initial sketches for that week.

Fig.1 sketches 1-5

Fig.1.1 sketches 6-10

Fig.1.2 sketches 11-15

Fig.1.3 sketches 16-20

Mr. Haris selected a few logos that he thought were good and told me I could further work on it before digitising it. I tried to combine #17 (Fig. 1.3) as a wordmark with #12 (Fig. 1.2) to make an emblem of sorts. Before that, I had to figure out exactly how to create the wordmark and with what kind of typeface. I wanted to work with really bold bright colours reminiscent of indian street art and graffiti, so I went with a kind of indigo blue and contrasting shades of red-pink, coral and golden yellow.

Fig.1.3 Selecting typeface for wordmark 

Fig. 1.4 Selecting typeface

Fig.1.5 Chosen colours

Fig. 1.6 Final wordmark

Fig. 1.7 Playing with the arrangement

Fig. 1.8 Final logo