Brand Corporate Identity - Final Project

1/11/19 - 29/11/19 (Week 10 - 14)
Azmina Fathima Haris (0337113)
Brand Corporate Identity
Final Project

INSTRUCTIONS



Final Project


For our final project, we had to start working on applications for our brand, including stationery, and three other applications (like packaging or merchandise). Additionally, we also have to work on the brand guideline, in the form of a book. Along with the stationery (letterhead, envelope and business cards), I decided to create a menu card and packaging for my brand.

First, I started working on a pattern that I can use for my brand applications. I started creating motifs inspired by street art and textiles in my chosen colour scheme. Below are the individual motifs, in different colours -

Fig. 1 Motifs for pattern

After doing this, I started working on arranging the different motifs to create a pattern.

Fig. 1.1 Attempt #1

Fig. 1.2 Attempt #2

Fig. 1.3 Final pattern

I decided to create my stationery first -

Fig. 1.4 Process in Illustrator

Fig. 1.5 Letterhead 

 

Fig. 1.6 Work for name card

Fig. 1.7 Work for business card

Fig. 1.8 Envelope (front)

Fig. 1.9 Envelope (inside)

Compilation of all stationery -

Fig. 2 Compilation of all stationery

Fig. 2.1 Envelope with letterhead

For the packaging, Mr. Haris suggested creating brown paper bags for the food and I decided to create a box too. I made the paper bags in two different sizes. 

Fig. 2.2 Design for paper bag (front and back)

Fig. 2.3 Mockup for small paper bag

Fig. 2.4 Mockup for big paper bag

I also made a set of sticker to be used with the paper bag as seals -

Fig. 2.5 Sealing stickers

Fig. 2.6 Dieline for box 

Fig. 2.7 Mockup of box

For the third application, I created an A3 size menu - 

Fig. 2.8 Menu (back)

Fig. 2.9 Menu (front)

Fig. 3 Mockup of menu

Final outcome for brand guideline - 

Final outcome of stationery & applications -

Fig. 3.1 Final outcome - letterhead and envelope 

Fig. 3.2 Final outcome - letterhead and envelope 

Fig. 3.3 Final outcome - name card and business card

Fig. 3.4 Final outcome - Stealing stickers

Fig. 3.5 Final outcome - Brand Guideline (hard copy)

Fig. 3.6 Final outcome - Brand Guideline

Fig. 3.6 Final outcome - Brand guideline

Fig. 3.6 Final outcome - Paper bag

Fig. 3.7 Final outcome - Paper bag

Fig. 3.8 Final outcome - Takeout box

Fig. 3.9 Final outcome - Takeout box

Final outcome for brand introduction video (GIF) -

Fig. 4 Final outcome for brand introduction