Packaging and Merchandising Design - Project 2

17/10/19 - 31/10/19 (Week 8 - 10)
Azmina Fathima Haris (0337113)
Packaging and Merchandising Design
Project 2

LECTURES 

Lecture 7: Merchandising & Visual Merchandising Design
Week 8 (17/10/19)

This week, Sangeetha and I gave the lecture on Merchandising & Visual Merchandising Design.

INSTRUCTIONS



Project 2

For this project, we were to collaborate with the final year students from the School of Biosciences. I chose to work on packaging for a jackfruit rag ice cream along with Yameen. Their product brief is as follows -



We started off by creating an initial proposal to present for next week's class - including our selected colour palette, typography and visuals, as well as references for the packaging material and type.



After this, we worked on the logo for the brand, which we decided to call "Moraceae" after discussing with our teammates. Sketches for the logo -

Fig. 1.1 Initial sketches 

Fig. 1.2 Initial sketches 

Fig. 1.3 Digitsing logo ideas

Fig. 1.4 Final logo

After this we began working on the label and looked into how existing icecream labels are done; also how are teammates' preferred style and worked on a few sketches -

Fig. 1.6 Sketches for label 

Based on our references, we started working on the illustrations for the label and also tried lettering.

Fig. 1.7 Process in Photoshop

Fig. 1.8 Process in Photoshop

Fig. 1.9 Final illustrations 

Fig. 2 Final illustrations 

Then, we moved on to creating the label. We figured out the measurements of the container and began designing it on Illustrator.

Fig. 2.1 Measurements of container

Fig. 2.2 Process in Illustrator 

We also had to create a sticker for the lid.

Fig. 2.3 Process in Illustrator 

Fig. 2.4 Final outcome

Mockups of final outcome -

Fig. 2.5 Final outcome - front

Fig. 2.6 Final outcome - side

Fig. 2.7 Final outcome - side

FEEDBACK 

Week 8
Mr. Shamsul approved of our proposal, but told us to finalise the branding aspects first by the end of class before proceeding with the packaging. We were also told to think about the merchandise we'd like to do.

Week 9 
While working on the lid's sticker, Mr. Shamsul told su to think about how the product would be displayed and in what kind of freezer - this would change how the consumer interacts with the product and the packaging.

Week 10
Our label and sticker was approved after consulting.