Packaging and Merchandising Design - Final Project

7/11/19 - 28/11/19 (Week 11 - 14)
Azmina Fathima Haris (0337113)
Packaging and Merchandising Design
Final Project

INSTRUCTIONS

Final Project

For the next part of this collaborative project, we have to come up with 5 merchandise to go with the product. Since our product's USP was more to do with being a healthier alternative to ice cream, we decided to go in that direction. After consulting with our teammates and also with Mr. Shamsul, we decided to do the following -

1. Icecream cups with spoons
2. Food journal (with pen/pencil)
3. Tote bag
4. Icecream cones (paper holders)
5. Napkin

We divided the tasks so that we'd be able to finish the merchandise and still have time to refine and get everything printed. We used the same illustrations as the label and tried to make the design simple yet, more or less consistent. For the napkin, I created a pattern out of the jackfruit illustrations and made a simple arrangement out of the same for the tote bag -

Fig. 1 Process in Illustrator 

Fig. 1.1 Final design for napkin

Fig. 1.2 Print for tote bag

Fig. 1.3 Mockup of tote bag

After this, I started working on the food journal in Indesign. The book (10x14cm) includes a section for noting down food, calorie and water intake as well as a facing page for jotting down notes.

Fig. 1.4 Process in Indesign 

Embedded PDF of final outcome - 

Final outcome for paper cups and cone holders - 

Fig. 1.5 Paper cups

Fig. 1.6 Paper cones

For the merchandise box, we wanted to create a box inspired by that of a (bulk) fruit packaging box to create the same organic, all-natural feel of our brand. Yameen worked on the design of the box - 

Fig. 1.7 Dieline of lid

Fig. 1.8 Dieline of tray

We decided to create a sticker for the lid, inspired by that of fruit boxes - 

Fig. 1.9 Process in Illustrator 

Fig. 2 Final outcome for sticker

Printed outcome for merchandise -

Fig. 2.1 Printed outcome

Fig. 2.2 Printed outcome

Fig. 2.3 Printed outcome

Fig. 2.4 Printed outcome

Fig. 2.5 Printed outcome

Fig. 2.6 Printed outcome

Final compilation of packaging and merchandise -

FEEDBACK 

Week 11
Mr. Shamsul approved of the design for the notebook.

Week 12
We consulted Mr. Shamsul about the design for the merchandise box and he said it was a good idea but we should think about the size and the arrangement and also the material we use.

Week 13
We were told our final outcome turned out well.