Digital & Social Media Communication - Projects
14/04/20 - 29/07/20 (Week 1 - 15)
Azmina Fathima Haris (0337113)
Digital & Social Media Communication
Projects
LECTURES
Lecture 1: Introduction
Week 1 (14/04/20)
For out first lecture, were given a quick briefing about what we will be doing for the upcoming projects and what we will be doing in the following weeks.
Lecture 2: Data Collection
Week 2 (21/04/20)
Lecture 3: Web Analytics
Week 3 (28/04/20)
Lecture 4: Four Lenses
Week 10 (16/06/20)
INSTRUCTIONS
Week 1
14/04/20
We started off by splitting into groups of two to start working on our presentation. I chose to work with Rausha and the first task we were given was to present on an overview of what analytics is. Below is our presentation -
Week 2
21/04/20
This week, Mr. Asrizal gave us a lecture on data collection, Big Data and the different kinds of analytics. Our task for this class was to learn more about Google Analytics, a very important tool used in analytics Below is our presentation -
Week 3
28/04/20
This week we were given a short presentation to work on regarding the differences between Google Analytics and Adobe Analytics. We also had a lecture on Web Analytics and Social Media analytics.
Below is our presentation -
Week 4
5/05/20
We were to present our Project 1 this week, which was on the Taylor's University Web Analytics. We were given access to the web analytics through Adobe, which we used for this project. Below are the slides presented by my group -
Week 5
12/05/20
Once we completed Task 1, we started working on Task 2 which was the empathy mapping and persona. In class, we started working on a draft empathy map based on our assumptions.
Week 6
19/05/20
This week we started our research process with the surveys and interviews. We had around nine respondents for the interviews and also created empathy maps for them based on the questions we asked, as shown below.
Questionnaire survey –
Link to interviews
Empathy maps for interviews –
Week 7
26/05/20
This week we presented our personas to Mr. Asrizal and our clients. Our presentation slides –
Week 10
16/06/20
We started working on Task 3, which were the four lenses. Rausha and I divided the content and started researching on our own.
Week 13
7/07/20
This week we submitted our work for Task 3 online. Below are our slides –
Week 14
14/07/20
This week, we were to present to our clients, but due to a lack of time, Mr. Asrizal told us to submit our pitch deck first. Below are our presentation slides –
FEEDBACK
Week 1
Mr. Asrizal commented that it was good we also discussed about Big Data as well as the levels of analytics.
Week 2
No specific feedback this week.
Week 3
No feedback this week (online submission on Google Classroom)
Week 4
Mr. Asrizal commented we did a good job.
Week 7
For our presentation, our clients said that we had done a good job and our personas were very complete and detailed. However, for the last persona of the local student, they commented it might have been rather specific and that we don't have to focus on a niche when creating personas but to include the general audience when considering the income group and the background.
Week 10
No feedback this week (online submission on Google Classroom)
Week 14
Look at the brief carefully, and take keywords. We should keep in mind our target audience of 15-17 year olds and we create a sense of community. We should remember to look outside Taylor's as well, as these are prospective students and we should we be looking where they would be. This way we can see how to attract their attention and raise awareness of the Risers.
Week 3 (28/04/20)
Lecture 4: Four Lenses
Week 10 (16/06/20)
INSTRUCTIONS
Week 1
14/04/20
We started off by splitting into groups of two to start working on our presentation. I chose to work with Rausha and the first task we were given was to present on an overview of what analytics is. Below is our presentation -
Week 2
21/04/20
This week, Mr. Asrizal gave us a lecture on data collection, Big Data and the different kinds of analytics. Our task for this class was to learn more about Google Analytics, a very important tool used in analytics Below is our presentation -
Week 3
28/04/20
This week we were given a short presentation to work on regarding the differences between Google Analytics and Adobe Analytics. We also had a lecture on Web Analytics and Social Media analytics.
Below is our presentation -
Week 4
5/05/20
We were to present our Project 1 this week, which was on the Taylor's University Web Analytics. We were given access to the web analytics through Adobe, which we used for this project. Below are the slides presented by my group -
Week 5
12/05/20
Once we completed Task 1, we started working on Task 2 which was the empathy mapping and persona. In class, we started working on a draft empathy map based on our assumptions.
Week 6
19/05/20
This week we started our research process with the surveys and interviews. We had around nine respondents for the interviews and also created empathy maps for them based on the questions we asked, as shown below.
Questionnaire survey –
Link to interviews
Empathy maps for interviews –
 |
| Interview #1 |
 |
| Interview #2 |
 |
| Interview #3 |
 |
| Interview #4 |
 |
| Interview #5 |
 |
| Interview #6 |
Week 7
26/05/20
This week we presented our personas to Mr. Asrizal and our clients. Our presentation slides –
Week 10
16/06/20
We started working on Task 3, which were the four lenses. Rausha and I divided the content and started researching on our own.
Week 13
7/07/20
This week we submitted our work for Task 3 online. Below are our slides –
Week 14
14/07/20
We started working on our final project right away as we were running short on time. We also consulted with Mr. Asrizal to make sure we were on right track.
Week 15
22/07/20
22/07/20
Once were done with the designs, we started compiling all our work and also organising the deliverables in order.
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| Microsite progress |
 |
| Instagram feed progress |
 |
| Style guide |
 |
| AR filter mockup |
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| Spotify profile progress |
Week 16
29/07/20
29/07/20
This week, we were to present to our clients, but due to a lack of time, Mr. Asrizal told us to submit our pitch deck first. Below are our presentation slides –
FEEDBACK
Week 1
Mr. Asrizal commented that it was good we also discussed about Big Data as well as the levels of analytics.
Week 2
No specific feedback this week.
Week 3
No feedback this week (online submission on Google Classroom)
Week 4
Mr. Asrizal commented we did a good job.
Week 7
For our presentation, our clients said that we had done a good job and our personas were very complete and detailed. However, for the last persona of the local student, they commented it might have been rather specific and that we don't have to focus on a niche when creating personas but to include the general audience when considering the income group and the background.
Week 10
No feedback this week (online submission on Google Classroom)
Week 14
Look at the brief carefully, and take keywords. We should keep in mind our target audience of 15-17 year olds and we create a sense of community. We should remember to look outside Taylor's as well, as these are prospective students and we should we be looking where they would be. This way we can see how to attract their attention and raise awareness of the Risers.
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