Creative Brand Strategy - Final Compilation & Reflection
15/04/20 - 15/07/20 (Week 1 - 14)
Azmina Fathima Haris (0337113)
Creative Brand Strategy
Project 1A
Project 1B
Project 2A
Project 2B
Project 3
Pre-event touchpoints
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| Instagram feed mockup |
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| Instagram carousel post |
Mobile website UI -
During event touchpoints
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| ID tags - Artists |
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| ID tags - Staff |
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| ID tags - Press |
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| Event wristbands |
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| Finalised stickers in Instagram |
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| Finalised stickers on Instagram |
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| Event Guide - outside |
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| Event Guide - inside |
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| Participatory design |
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| Participatory design (close up) |
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| Workshop apron |
Post-event touchpoints
REFLECTIONS
EXPERIENCES
This module was one that I was really looking forward to and I was really curious about what we would learn and how different it would be from our previous semester. It would be quite the understatement to say I'll miss this class and the whole experience, even though our virtual learning environment couldn't have been one anyone anticipated or found particularly easy. There was so much that I learnt – not only about event branding, but from my peers and all their hard work over this semester. It's amazing seeing how far we've come since year 1 but I'm also really forward to growing more with the last few semesters we have a ahead of us. I will really miss Ms. Low's lectures – they were so interesting and insightful and I'm so grateful for all the helpful feedback she gave us. I appreciate the effort she put into giving us detailed feedback and suggestions for our event, despite how different and absurd our ideas might have been. Also the peer review session – which I personally feel like is something that conducted every now and then, seeing how helpful it was for all of us.
OBSERVATIONS
This semester I felt like we learnt a lot about different identities and also more about the technical aspects and in creating them. As a class, we had very distinct visual outcomes and I think I can say that we have learnt quite a bit this semester by exploring different styles and trying out new things. It also made me realise how different event branding is from corporate or product branding and what we learned in the previous semester. It also made me realise how much of effort and planning goes into creating a visual identity and creating one that resonates within the target audience. In event branding in particular, and in creating a successful campaign, there is a lot that a designer needs to consider and there's more to it than merely repeating the same elements for the sake of consistency and cohesiveness.
FINDINGS
Despite given complete creative freedom, I felt like I was still holding myself back and not executing my final project the way I wanted to. I really appreciate Ms. Low's guidance and feedback but I feel like I didn't quite match either of our expectations and execute what I was hoping to achieve in my ideation process and I never really step out of my comfort zone. Nevertheless, I'm extremely grateful for all that I managed to learn this semester – from my lecturer, from my peers and also from the research we had to conduct on our own in the initial projects. I felt like this wound up being much more consequential for our final outcomes and opened our eyes to a range of ideas, for the campaigns and also for their visual identities. We were introduced to a very different aspect of branding and Ms. Low's case studies and also the ones that we looked into earlier this semester were helpful and interesting. Another reminder of how little we know and how much farther we have to go as students.
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